A Basic Idea

Every great product or tool starts with A Basic Idea

The ebb and flow of economic tides are generally quite gentle and welcome, but when the weather changes dramatically you have to decide if you will embrace the adrenaline rush of surfing the best waves, hold tightly to the refuge of what you hope is a safe harbor, or boldly set set sail for new shores altogether.

Just as a surfing mentor who has “been there and done that” can help you sort your options so you ride the best waves for you, a technology mentor for your business can help you recognize the best-fitting technologies that suit your business model.  In either case, choosing poorly can make the difference between drowning and a smooth ride.

When you hire us, we join forces with you as your teammate and your on-demand mentor.  We can help you evaluate upgrades or create

completely new designs for your websites and sales funnels, and even help you choose the right technologies to create your dream app for the desktop, handhelds, or even the cloud.

You can immediately draw upon our experience in many different computer languages, Customer Relationship Management (CRM) systems, custom web front- and back-ends, packaged Content Management Systems (CMS), landing pages and sales funnels, custom  desktop and server utilities, databases up to 192 million records, and even tournament management systems for card and video games.

When you dream up a basic idea, turn to the A Basic Idea team to help you realize it as a living breathing profit-making machine.


You can't stop the waves...
but you can choose
which one to surf.

A few of our favorite projects:

So you have a great idea. Let us help you unpack it.

Why choose us for websites?

We live in a world of applications that listen and watch, so you are probably bombarded with advertisements that insist that you can point-and-click your way to the perfect website in minutes and create the next great application with just a few more.  In fact, some of them might even convince you that they are nearly free compared to using a pro.

The truth is, if you don’t mind a site that looks like everyone else’s and has no special functions, backend databases, or membership aspects then those templates might be fine for you.  Otherwise, you need a team of fabulous developers to create fabulous sites.  Luckily, we do BOTH!

If you need simple, we can do simple.  If you need more, we can create the full stack and help you funnel sales as well.  More importantly, we can help you determine the difference, remove the surprises and build to your needs – while listening to you so the site matches you and your business. 

When it comes to programming in multiple languages and different platforms, we have over 40 years of experience.  Our experience is extensive and includes water cooled mainframes from back in the day.

We can provide custom coding for the front-end as well as the back-end of your site if necessary, and focus on sites that are functional for the clients needs but also catch the eye of potential customers.

If a membership site is what you are looking for, we have you covered there as well.  We have created membership sites for our clients online courses.  From WordPress and Kajabi, to WildApricot, we can also help you with maintenance for your membership site.  

Most of our systems today employ hybrid systems where servers are *nix based and coded in Node, Angular, SQL and non-SQL implementations, JavaScript, and Java. 

Handhelds are typically in JavaScript with Angular or React elements and rely upon API calls to the servers.   We normally distribute handheld applications in Google Play and the Apple Store, but for internal security needs, we also have simply distributed APKs for Android.

We have also coded and still support systems in C#, COBOL, Assembly, and C++. 

Send us a note when you are ready to discuss your needs. No project is too big or too small. Just click the button below to contact us.

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